CONTENT & STORYTELLING

From messaging hierarchies and communication frameworks to conceptual narratives and scripts, I've developed a wide variety of content. Some tell a full story while others provide clear, succinct guidance. And I've learned that the most effective and meaningful content is: informed by audience insights, aligned to brand objectives and embedded in a greater customer journey.

STORY-DRIVEN ENGAGEMENTS

Case study: POWER9 Augmented Reality Experience

For the launch of IBM's POWER9 server, we created a movie premiere experience, complete with a red carpet, feature film and VIP reception. In addition to pitching creative concepts and building out the experience journey, I developed the script for a sequel to the feature film story, delivered via augmented reality technology.

BRAND MESSAGING

Headlines, emails, signage and more

When it comes to brand messaging and copywriting, I'm most proud of the projects in which I've been able to: articulate a brand differentiator better than the client, simplify a complex idea, and infuse a touch of humor or creativity in business communications.

INTERACTIVE EXPERIENCES

Content frameworks, UX flows and copywriting

In collaboration with art directors, I have developed a variety of interactive digital engagements – from mapping out the content framework and user flow all the way to outlining (micro)copy to ensure seamless engagement.

GUIDANCE & ENABLEMENT

Clear, direct language

From staff training documents to brand guidance and templates, I understand the importance of clear, concise language when it comes to developing user-friendly, instructional materials.